CFP April 17, 2015
Friday, April 17
- Natalie Klym, MIT: The Rise of Innovative Content
- Ana Serrano, Canadian Film Center Media Lab: Characterizing innovative content
- Kaaren Whitney Vernon, Shift2: New advertising strategies (Carmilla/YouTube case study)
- Steve Bauer, MIT: Network implications of new video experiences
SLIDES / NOTES Innovation vs. stability: David Clark, CSAIL
Is innovation always a good idea? Do we need innovation everywhere in the eosystem? The internet is a series
of platform layers, each of which provides an interface to services that are used by the layer above. But it is the sustainability and thus predictability of the lower layer that invites innovation at the layers above. An app developer does not want to sit on top of services that are afflicted with a bad case of creative destruction. The layers above thus need the ISPs to invest in their infrastructure, not to innovate. But what are the motivations to invest? What is the return on ivestment and how is it derived?
SLIDES Social disruptions, why now? Andy Lippman, Media Lab
Today's disruptions are striking at the heart of deeply embedded social institutions, from transportation to media. They are not based on an invention but appear to be more of a threshold effect -- a social or technical Rubicon that has been crossed. One explanation is that a social action has been mapped onto the internet in a way that allows it to become scalable and pervasive, a new model. We will discuss examples and ideas for social scalability.
Working Group Presentations
SLIDES Bill Lehr, Mobile Broadband: IoT Architectures and Spectrum: Architectures for dynamic sharing
SLIDES Steve Bauer, CSAIL: Metrics for ensuring QoE across the ecosystem
SLIDES Karen Sollins, Privacy and Security: Innovation, Privacy and Social Norms
The incumbent cable, satellite, and telco “pay TV” providers have been claiming traditional premium content as their trump card in their defense against the “over the top threat.” But as of 2012, entrants like Netflix and Amazon are producing high-quality programming while traditional content owners like HBO and Showtime are making their offerings available without a traditional pay TV subscription. On the other hand, services like YouTube and TwitchTV, which offer more innovative forms of content, have grown as user expectations regarding visual storytelling and communications more broadly evolve, particularly among the younger demographics. As they gain legitimacy and validation from viewers, producers, distributors, and advertisers, these services challenge the assumptions regarding the primacy and strategic value of traditional premium content. In this workshop, we will discuss the role of content in the competitive dynamics between incumbents and entrants. We will focus on the significance of “innovative content” and its potential to redefine televisual media as both an industry and a social institution.